Product Hunt
Hi {{first_name}},
Thank you for your interest in advertising on Product Hunt. Our ad units for the year are fully booked so we're now booking campaigns for Q1 2022.
The ads will promote your product across all of our channels, each of which targets different groups that frequent Product Hunt:
- Homepage: prime ad visibility with our daily core users
- Product & Topic Pages: visibility for users arriving via browser searches, SEO and Makers sharing their launches
- Newsletter: our mailing list of 400K+ dedicated tech and product enthusiasts
Our ads are sold at a $55 CPM and have an average CTR of 1.6%. Below is a breakdown of each channel and where you will see it on Product Hunt.
Homepage: This slot promotes {{company_name}} on the Product Hunt homepage in 4th place, 8th place, and 4th slots of previous days. Here are what some of these slots look like;
Product, Topic & Collection Pages: This static web display ad is shown across different high traffic points on Product Hunt. You can see an example of what this looks like with Snowflake & Google Cloud below (other examples attached as well);
- Product Page:
- Topics Page:
Newsletter: In the newsletter, you have two options to promote {{company_name}} in the daily digest;
- As the name sponsor for that edition, e.g. "Product Hunt daily digest brought to you by. {{company_name}}" There is also an image, textbox and CTA with up to 100 words, written in our editorial voice for maximum impact. You can see an example of what this looks like with Flatfile here. This works well for complex products that require more context or non-products like webinars, whitepapers etc.
- In the list of popular products from the day before. This works well for promoting your product as this is our most popular section in the newsletter. Here is an example with Stripe as the sponsor;
The starting budget is $27,500 for 500,000 impressions, and this will take 3-4 weeks to deliver. Our next available spot starts on January 1st, 2022.
Does this work? Let me know so I can place a slot on hold, and we can start the process of getting the IO signed. Also happy to help answer any questions or hop on a call to discuss if that's easier.
Chat soon,
John Doe
Sales & Partnerships at Product Hunt