Hi {!first_name},

Our team enjoyed meeting you at Dreamforce - you may remember us scanning your badge when you stopped by our booth. Your personal journey with Outreach begins with this email!

Watch as my follow-up unfolds and compare it with how your team might currently follow up with leads generated at events like this. Our entire team will follow up with every lead this way, helping us to expand our pipeline (all while taking care of our normal sales motions).

Below are the process steps Outreach will empower me to do:

- Email 1 (today) - Outreach sent this email after you were loaded as a lead in Salesforce by our marketing team
- Email 2 (tomorrow) - You'll receive a reply to this thread that Outreach will send for me from my email account
- Email 3 (2 days later) - Outreach will send another reply for me in this same thread
- Call 1 (1 day later) - Outreach will queue a phone call (with a Voicemail if we don't connect)
- Social Touch 1 - Outreach will instruct me to connect with you on LinkedIn
- Call 2 (2 days later) - Outreach will prompt me to call you again (no VM)
- Social Touch 2 (4 days later) - Outreach reminds me to visit your LinkedIn profile so your LinkedIn recap shows you my profile picture in your "Who's Viewed Your Profile" section
- Email 4 (1 day later) - Outreach will send an email as part of a new thread
- Call 3 (2 days later) - Outreach will tell me to call you and leave a VM
- Task 1 (2 days later) - Outreach will tell me you haven't replied and prompt me to decide on next actions

That's 9 touches over 15 business days -- unless you decide to engage with me somewhere along the way. The system is also smart enough to pause and resume at a later date if we get an out-of-office reply. All of this activity will be auto-logged on your contact (and account) record in Salesforce. In addition, your lead status will be updated to reflect where you are in our conversion funnel and we'll have insights on every interaction you have with any content in my messaging.

So, hold me to it. You'll only stop this stream if you engage with me. Then, we'll schedule a time to show you how your team can follow up like this (which is just one need/challenge Outreach solves).

Look for my next email in two days.

Best,
John Doe

Hi {!first_name},

Here's my first reply to our email - Outreach is automatically sending this for me. Most teams we work with send out a highly personalized "manual" email and then follow up with a simple auto email to keep the conversation going.

By mixing manual and automated steps reps immediately double their productivity.

Here is where we are in our follow up sequence with you:

- Outreach sent the first email DONE
- Today you received this reply thread that Outreach sent for me
- two days later, the system will send another reply for me
- the next day, Outreach will tell me to call you
- later the system will tell me to send a LinkedIn InMail to you
- two days later Outreach will tell me to call you
- four days afterward I'll look at your LinkedIn profile so you see my profile picture in the "Who's Viewed Your Profile" section
- the next day, Outreach will send you an email for me
- another two days later Outreach will tell me to call you
- after two more days, Outreach will show me that you haven't replied and tell me I need either put you into another sequence or halt for now

Another email is on it's way in 2 days - does it make sense to talk before then?

Best,
John Doe

{!first_name},

This is touch #3. Again, Outreach sent this for me, and I'm doing nothing except waiting for your reply -- well, besides researching new accounts, prospects and executing tasks that require my skills as a human.

- Outreach sent this email - DONE
- Received a reply to this thread that Outreach sent for me - DONE
- Today, Outreach sent this auto reply for me
- the next day, Outreach will tell me to call you
- later the system will tell me to send a LinkedIn InMail to you
- two days after that Outreach will tell me to call you
- four days afterward I'll look at your LinkedIn profile so you see my profile picture in the "Who's Viewed Your Profile" section
- the next day, Outreach will send you an email for me
- another two days later Outreach will tell me to call you
- after two more days, Outreach will show me that you haven't replied and tell me I need to either put you into another sequence or halt for now

Many reps give up after three touches, but if you don't reply today, listen for my call tomorrow.

Best,
John Doe

Hi {!first_name},

It's been almost 2 weeks since our team chatted with you at Dreamforce and here we are 8 touchpoints later:

- Outreach sent first email - DONE
- you received a reply to this thread that Outreach sent for me - DONE
- two days later, the system sent another reply for me - DONE
- the next day, Outreach told me to call you - DONE
- later the system told me to send a LinkedIn InMail to you - DONE
- two days after that Outreach told me to call you - DONE
- four days afterward I looked at your LinkedIn profile so you saw my profile picture in the "Who's Viewed Your Profile" section - DONE
- Today, Outreach sent you this email for me
- two days from now Outreach will tell me to call you
- two days after that, Outreach will show me that you haven't replied and tell me I need to either put you into another sequence or halt for now

Outreach sequences can be customized any way you want. In fact, we can take what your best reps do and clone it across the rest of the team. This gets your weaker reps working at the highest level possible, all while A/B testing everything in order to consistently improve your messaging and drive results.

Now that you've experienced Outreach, let's schedule some time to dig in.

John Doe

{!first_name},

I know now isn't the best time to be looking into a new sales acceleration platform, but just wanted to send you a quick message to stay on your radar. Just because you're not an Outreach customer doesn't mean you can't stand up with us to strive for sales excellence.

Check out this interview with my SVP of Revenue Operations Matt Millen, where he discusses his experience working for Tony Robbins, and the one principle that has rung true for him the last 30 years while in sales: the most excellent sellers are those who can construct a story with soul.

Looking forward to continuing our relationship.

Thanks,
John Doe

P.S. “You are what you repeatedly do. Excellence is not an event – it is a habit.” - Aristotle

Hi {!first_name},

Outreach was named by Forbes as one of "The Next Billion Dollar Startups" which we found to affirm the work that we are doing to help sales people like you spread your innovations to the world. Don't take it from us though, Jessica at Adroll found engagement rates increase across the board for her sales team: "With Outreach's personalization, our appointment rates have nearly tripled."

{!first_name}, Hope everything is going well for you and your team. Please reach out if you'd like me to send over some additional resources.

Best,
John Doe

{!first_name},

What do you get when you mix maximum effort with maximum results? Would you say that is a combination of cranking it and killing it? Possibly even "Crillin' it?"

Mark Kosoglow, VP of Sales, came up with this term to explain how sales teams using Outreach are performing. Outreach allows you to take your current sales process and do 2 things:

Create it, test it, strengthen it, perfect it, then...
Automate it so that process is executed by every rep on every lead every time

Babe Ruth really said it best: "Yesterday's home runs don't win today's games". Sales reps can never stop hustling or they end up losing the game. With Outreach, your team can spend more time doing what they do best: selling.

{!first_name}, are your reps "crillin' it" at {!company_name}? :)

John Doe